Overview

I contributed to the successful launch of Game of Thrones: Legends by leading the user acquisition (UA) strategy and managing creative assets across various marketing channels. This project aimed to generate buzz around the game and drive installs by leveraging Game of Thrones’ immense fanbase.

Objective

• Develop and execute a go-to-market strategy to maximize awareness and user acquisition.

• Align creative messaging with the game’s epic narrative and iconic brand.

• Drive installs, engagement, and revenue through high-impact campaigns.

Strategy & Execution

• Managed UA channel strategy, optimizing creative and messaging to align with audience segments.

• Collaborated with cross-functional teams to ensure campaign alignment and seamless execution.

• Played a key role in executing a promotional video featuring Kit Harington, leveraging his star power to generate buzz, an idea developed by the brand & product team.

• Monitored performance metrics post-launch to ensure continual optimization.

Results

• Achieved 300k+ downloads worldwide on App Store & Google Play Store.

• Received over 1.5m views across all instances of Kit Harrington videos, including Press Releases.

• Substantially increased user engagement and installs within the first two months of launch.

• Elevated brand awareness through a highly successful partnership campaign featuring Kit Harington.

• Demonstrated ability to manage large-scale, multi-channel campaigns and align creative strategy with product goals.